How to Pin Your Little Heart Out (Effectively)

We often use Pinterest and Houzz in our office as a means of communicating the feel we’re trying to achieve, or gauge our Client’s likes and dislikes.  Often, when our Clients first come to us, they have already spent a year or more, pinning images that appeal to them.  We often sift through a huge amount of information to try and understand what it is that they like.  

This blog has a few tips for how to ‘pin’ in a smart way to really say what you need to say!

1. Pinning is not 'Architecting'

Pinterst and Houzz and other similar apps, are super helpful!  But they are not design.  As your architect, we seek to create a unique experience tailored to your home, your site, your needs and likes.  This means that your project has the potential for a range of really exciting one off outcomes.  Design is not finding an image you like and replicating it - that’s just collaging.  Our goal is to take the gist of what you like, and reframe that into something truly unique for you.

2. Organise Yourself!

After your initial flurry of pinning everything from timber sliding doors through to mosaic splash backs, go through your left over images and start to sort them into folders.  Your can do this by clicking the '+' button that says 'add section'.  Make what seem like relevant sections - here's a little starter list below:

  • Floors

  • Kitchens

  • Bathroom

  • Ensuite

  • Living Spaces

  • Indoor/Outdoor Connection

  • Landscaping

  • Exterior materials

Move each of the images into their relevant folder by clicking 'organise', select the images you want to move, and then click 'move'.

3. Curate your Pins

Its easy to become quickly overwhelmed with the sheer quantity of amazing photos out there.  And just because something looks amazing, doesn't mean its right for you or your project.  Sit back, pour yourself and wine and go through each image one by one and really ask yourself “what is it that I like about this image?”. 

Often you’ll find, there’s nothing specific - but the image just feels good.  Put that in a new folder called ‘Ambience’.  This is a great reference for the start of a project - this folder is about mood and feel - the things you can’t quite put your finger on.

We recommend there are no more than 3-5 images in each folder.  Once you’ve located the pins you REALLY love into the right folder, delete all of the left over images.

4. Comment Meaningfully

Each image usually comes with a thread of who the work is by, or someone else’s previous ‘oh my god these floors!’ quote.  We recommend you do the following.

  • Carefully go back and see if you can locate the original author of the work - this is great because

  • A - you’re getting more educated on what and who you like in the architectural world; and,

  • B - credit is being given where credit is due.

  • Make a comment that meaningfully communicates what you like about the image.

  • Make sure you state anything in the image you REALLY don’t like

A great comment would look like this:

“Kitchen designed by Georgia Cannon.  I love the recessed peachy pink cabinets on the wall to wall white cabinetry! I don’t love the chunky handles”

Forcing yourself to tirelessly go through the images will help you to clearly articulate your likes and dislikes and will help us decipher what is important to you as well!

5. Think Like an Editor

Take some time away from your Pinterest boards.  No seriously, step away from your laptop….

It’s important to come back to your pins with fresh eyes. Your boards - that now have no more than 5 images right?  Right??? - should be able to tell a story that even your most creatively obtuse friend or family member can understand.  

Similar materials, similar shapes and similar feels should be coming through the board and if that’s the case, pour yourself another glass of wine - your pins are officially ready for briefing your architect (that’s us by the way yeah?).


Here's a link to a project that demonstrates all of the above!